Bytes on Canvas uses a variety of different online traffic channels, methods and tools in order to bring, track and report quality leads towards your business. Depending on your industry we might focus more in one approach over another, but usually Bytes on Canvas proposals cover the following marketing mix:
Search Engine Optimization – As part of analyzing clients industry, competition and potential we usually create a SEO report with website change suggestions. These changes follow overall SEO industry and community guidelines and could vary from simple text edits to large friendly URLs implementations.
Google AdWords – We can create and manage your pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
Google Analytics – In order to accurately track the marketing effort, Bytes on Canvas assists in the installation of Google Analytics, which generates detailed statistics about the visitors to a website. It can track visitors from all referrers, including search engines, display advertising, pay-per-click networks and much more.
Affiliate Marketing – Depending on your company’s product or service, affiliate marketing might be a feasible channel to increase online exposure of your brand. An Internet-based marketing model, affiliate marketing allows a business to offer rewards to one or more affiliates for a predetermined action taken by visitors. These actions could be a newsletter submission, new membership registrations, an online purchase or whatever a business might deem important to measure and pay for.
Affiliate marketing overlaps with other Internet marketing methods, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising.
Directory Selection and Submission – Extensive online research to locate the most targeted internet directories to list a client’s website. The amount of available directories varies according to what vertical client’s website tailors to.
Targeted campaigns with online media plans and budget allocation – The marketing proposals provided by Bytes on Canvas, LLC will itemize the different channels within the selected marketing mix and list their budget. Through Google Analytics integration, client will be able to view campaign progress and detect possible changes in order to reach maximum return over investment.
